How do Artists Present As A Solo Exhibitor?- Article 7

Most promoters of exhibitions have a selection process to choose which artists and galleries they allow into an exhibition. We, the artist, would like to think it is more than meeting a deadline and collecting a fee. Since it is my experience that booth spaces seems to be coordinated into sections or artist styles, I will go with the assumption that there is a jurying or curatorial process for all types of exhibitions.

Let’s assume that you have been accepted. You have reviewed the terms of the written contract, and both parties have signed it. You have an important question. If you have never done a show/fair/exhibition before, how do you, the artist, know what the procedural instructions are going to be? The exhibitor will post an “exhibitors package” on their website. This is just the beginning. There will always be questions that arise that are not answered in this package. Therefore, it is good to have “a friend artist” as a mentor, to avoid unnecessary stress. A laissez-faire attitude about being professional does not work in this world.

Areas for you to focus on are

• lighting (you may need to purchase more)
• your personal signage
• signing up to pay tax for that city
• your space arrangement
• insurance
• two way shipping
• marketing materials before, during and after,
• contracts for all types of purchases or orders
• your clothes for all segments of the event, formal wear for black tie,
• credit card swipe such as Square for iPhone
• money in the currency of the country that you are in
• book your accommodation that is close to public transport
• scout out where there is convenient access to purchase water and food (do not eat in your art space at all)
• make friends with your neighbors so you can take a break,
• name tags, admittance to black tie events and or opening parties
• the initial contract may or may not include an ad in the promoter’s special magazine. (This is something to ask about before signing the contract. A listing should be included in all promotional materials and some kind of bio on the artist. This is a controversial area but very important).

  

If a gallery represents you, then you are not considered a solo exhibitor. Do not assume that all galleries take care of all the requirements listed above. It is best that you know the details whether you do them or not. In the best case scenario, you can then appreciate what a gallery does for you. At the end of your experience, you will be able to decide whether solo does or doesn’t fit your current career needs. Being well informed is a win-win for everyone involved. The next article will cover how to determine who attends this type of exhibition. Having a great fun experience filled with joy that brings you endless opportunities is the ultimate goal for all involved.